On this article, we are going to check out the ten greatest promoting smartphones in Japan. If you wish to skip our detailed evaluation, you may go on to the 5 Greatest Promoting Smartphones in Japan.
Based on a report by Spherical Insights, the Japanese smartphone market was valued at $12.68 billion in 2022. The Japanese smartphone market is anticipated to develop to $17.7 billion by 2032 at a compound annual progress fee (CAGR) of three.4% in the course of the forecast interval. The Japanese inhabitants is very tech-savvy, one of many main causes contributing to a big smartphone market within the nation. The recognition of cell banking, on-line procuring, and cell funds within the nation facilitates the rising use of smartphones. This explains why firms in Japan are striving to supply the most recent applied sciences and superior mobile and 5G providers within the nation. You can even try international locations with essentially the most smartphone customers.
The Altering Smartphone Dynamics in Japan
In a strategic transfer earlier this yr, Samsung Electronics Co., Ltd. (OTC:SSNLF) determined to regain its branding with the corporate identify throughout Japan. Beforehand, the corporate bought its cell gadgets within the nation as “Galaxy.” Beforehand, all ads, social media handles, and official providers have been disseminated by means of “Galaxy” as an alternative of Samsung. Nevertheless, on February 28, Samsung Electronics Co., Ltd. (OTC:SSNLF) introduced that Samsung’s on-line retailer and social networking providers in Japan will formally carry the corporate’s identify as an alternative of simply Galaxy. New gadgets revealed beneath the Galaxy S23 collection have additionally been rebranded because the Samsung Galaxy S23 gadgets.
Apple Inc.’s (NASDAQ:AAPL) has been the undisputed market chief in Japan for years. Nevertheless, reasonably priced smartphone choices by Google have been gaining immense reputation within the area. On September 28, Bloomberg reported that Apple Inc.’s (NASDAQ:AAPL) iPhone has been shedding its market to Alphabet Inc.’s (NASDAQ:GOOG) Google Pixel in Japan. Based on the report, Google Telephones posted a 12% market share in Japan, six instances better than its share a yr in the past. The Japanese Yen has been shedding its worth over the greenback, making the iPhone dearer, which is among the many main causes for the shift. Furthermore, for the reason that Japanese market is very tech-savvy, the brand new iPhone doesn’t present sufficient new and superior options in comparison with its predecessors.
Whereas the way forward for the foremost gamers is unsure in Japan, Alphabet Inc. (NASDAQ:GOOG), Samsung Electronics Co., Ltd. (OTC:SSNLF), and Apple Inc. (NASDAQ:AAPL) proceed to carry the most important market share within the nation. You can even try a number of the greatest promoting smartphones on the earth.
Main Japanese Smartphone Corporations
Whereas Alphabet Inc. (NASDAQ:GOOG), Samsung Electronics Co., Ltd. (OTC:SSNLF), and Apple Inc. (NASDAQ:AAPL) maintain a robust presence within the area and account for almost all of smartphone gross sales, a number of the main Japanese firms engaged within the manufacturing of smartphones embody Nippon Telegraph and Phone Company’s (OTC:NTTYY) NTT Docomo, Inc., Sony Group Company (NYSE:SONY), and Sharp Company (OTC:SHCAF). Let’s try a number of the newest updates from these firms.
Nippon Telegraph and Phone Company’s (OTC:NTTYY) NTT Docomo, Inc. is a outstanding smartphone producer and cell phone operator primarily based in Tokyo, Japan. The Docomo Raku-Raku cellphone and Anshin Smartphone are two fashionable smartphone gadgets by the corporate. The corporate can also be extremely targeted on enhancing the communications expertise situation within the nation. On November 27, NTT Docomo, Inc. (OTC:NTTYY) reported that the corporate, together with NTT Communications Company (NTT Com), and SKY Excellent JSAT Company (SKY Excellent JSAT), have shaped a strategic collaboration with Challenge Kuiper. The Challenge Kuiper is a low-Earth orbit (LEO) satellite tv for pc broadband community from Amazon.com, Inc. (NASDAQ:AMZN). Challenge Kuiper will facilitate enhanced communications availability for Japanese clients and help the usage of a variety of functions, together with the Web of Issues, predictive upkeep, fleet administration, and distant manufacturing.
Sony Group Company (NYSE:SONY) is a multinational conglomerate in Tokyo, Japan. The corporate produces televisions, automobile audio, cameras, imaging platforms, gaming gear, and cell phones, to call just a few. A number of the hottest smartphones by Sony Group Company (NYSE:SONY) embody the Sony Xperia 5 IV, Sony Xperia 1 IV, Sony Xperia 1 III, and Sony Xperia 5 111. On November 9, Sony Group Company (NYSE:SONY) reported earnings for the fiscal second quarter of 2024. The corporate reported earnings per share of $1.07 and income price $18.69 billion in the course of the quarter.
Sharp Company (OTC:SHCAF) is a number one electronics firm primarily based in Osaka, Japan. The corporate sells varied merchandise, together with family, photo voltaic, and enterprise electronics. The corporate additionally produces cell phones which might be fairly fashionable within the nation. On October 3, Sharp Company (OTC:SHCAF) introduced that it’s going to quickly launch its new smartphone gadget, Sharp Aquos Sense 8. The brand new gadget has a outstanding battery lifetime of 5,000 mAh, permitting individuals to make use of the gadget for 2 days with a utilization of 10 hours per day. It’s the first gadget within the Aquos Sense collection with an optical picture stabilizer that considerably reduces blur and produces clear and crisp photos. The brand new gadget has a 90 Hz variable refresh fee IGZO OLED show. The gadget is waterproof and solely weighs 159 grams.
Now that we now have mentioned outstanding gamers within the area and main Japanese smartphone firms, let’s talk about the ten greatest promoting smartphones in Japan.
10 Greatest Promoting Smartphones in Japan
Our Methodology
Figuring a technique for the ten greatest promoting smartphones in Japan was difficult as a result of unavailability of knowledge. Subsequently, we first sifted by means of 4 studies on the web, printed in 2023, to evaluate the most well-liked and best-selling smartphones in Japan. These included Counterpoint Analysis, Strawpoll, Japan Actually, and Techwire Asia. This course of enabled us to curate a pool of 15 greatest promoting smartphones in Japan. We then used the typical vendor market share in Japan from Statcounter and the mobile-wise search quantity in Japan from Semrush as two metrics to evaluate the top-selling smartphones and to make our rating extra complete and correct. The search quantity by Semrush is up to date month-to-month, and the typical vendor market share relies on figures from the previous 12 months as of October 2023. The record is in ascending order of the seller market share as a main metric, and the search quantity in Japan is used as a tiebreaker for 2 telephones from the identical firm. It’s to be famous that our methodology is probably not solely correct however an inexpensive approximation of the ten greatest promoting smartphones in Japan.
In some cases, we have been unable to discover a particular greatest promoting smartphone mannequin of a specific model or collection regardless of conducting thorough analysis. In such circumstances, we tried to be as particular as doable and have mentioned the corporate’s most outstanding and fashionable mannequin.
10 Greatest Promoting Smartphones in Japan
10. Sharp Aquos
Common Market Share of Sharp in Japan as of October 2023: 1.3%
Search Quantity in Japan as of November 27, 2023: 4,400
Based on our methodology, the Sharp Aquos collection consists of the perfect promoting smartphones in Japan. The collection consists of the Sharp Aquos C10, the Sharp Aquos D10, the Sharp Aquos R3, and the Sharp Aquos V, to call just a few. The Sharp Aquos R8 is a very well-known and well-rounded mannequin by the corporate. The gadget has 8 GB RAM and 256 GB storage. The gadget additionally comes with a 4,570 mAh battery and is obtainable in two colours together with cream and blue. The gadget additionally helps 5G connectivity, making it a extremely engaging possibility for Japanese clients.
9. Xiaomi Mi
Common Market Share of Xiaomi in Japan as of October 2023: 1.8%
Search Quantity in Japan as of November 27, 2023: 590
Based on our methodology, the Xiaomi Mi collection consists of the perfect promoting smartphones in Japan. Whereas the corporate produces a variety of smartphones, the Xiaomi 13T is without doubt one of the greatest smartphone gadgets provided by the corporate. The Xiaomi 13T has a MediaTek Dimensity 8,200-ultra 4nm power-efficient processor with a refresh fee of as much as 144 Hz. The gadget comes with a 5,000 mAh battery life and 67W turbocharging. The gadget additionally helps 5G NSA and SA connectivity.
8. Huawei P30
Common Market Share of Huawei in Japan as of October 2023: 2.0%
Search Quantity in Japan as of November 27, 2023: 2,400
Based on our methodology, the Huawei P30 is without doubt one of the greatest promoting smartphones in Japan. The 6.1-inch gadget comes with an OLED show and weighs 165 grams. The gadget comes with an Android 9.0, however it’s upgradable to Android 10, and EMUI 10. The gadget has an octa-core CPU, 6GB RAM, and 128 GB storage. Huawei P30 has a search quantity in Japan of two,400 as of November 27, 2023.
7. Google Pixel 6a
Common Market Share of Google in Japan as of October 2023: 3.0%
Search Quantity in Japan as of November 27, 2023: 2,900
The Google Pixel 6a is among the many greatest promoting smartphone gadgets in Japan for its affordability and top-notch options. The 6.1-inch gadget comes with a battery lifetime of over 24 hours, 6GB RAM, and 128 GB storage. The gadget is powered by the Google Tensor Titan M2 safety co-processor and comes with 5G connectivity. The gadget is available in three colours together with chalk, charcoal, and sage.
6. Google Pixel 7a
Common Market Share of Google in Japan as of October 2023: 3.0%
Search Quantity in Japan as of November 27, 2023: 5,400
Based on our methodology, the Google Pixel 7a is without doubt one of the greatest promoting smartphones in Japan. Telephones by Google Pixel have been gaining immense traction in Japan for his or her choices and affordability. The gadget is powered by the Google Tensor G2 processor, has 8GB RAM, a 6.1-inch show, and an ultrawide 120-degree digital camera. The gadget additionally helps 5G connectivity. The cellphone has a battery life that lasts over 24 hours.
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Disclosure. None. 10 Greatest Promoting Smartphones in Japan is initially printed on Insider Monkey.
