As of September 1, ASUS has formally taken over Intel’s NUC model and product vary. Per the businesses’ beforehand introduced settlement, ASUS has develop into the de facto inheritor to Intel’s NUC enterprise, taking up the assist obligations together with a non-exclusive license to construct additional NUCs. ASUS’s newly launched NUC sequence, in flip, incorporates a numerous array of NUC PCs and compute parts aiming for a broad spectrum of wants, from enterprise to gaming and past, all powered by Intel processors.
“Beginning September 1st, NUC turns into a proud member of the ASUS product lineup, setting off on an exhilarating journey forward,” an ASUS statement at Twitter reads. “Delve into NUC product specifics on the official ASUS web site.”
ASUStek’s compact NUC choices are designed for all kinds of utilization situations, together with typical productiveness at residence or in workplace, gaming, edge computing, business, and even skilled purposes. ASUS additionally plans to maintain offering NUC compute parts for customized business purposes.
Though ASUS has rights to supply NUC PCs primarily based on 10th11th12thand 13th Technology Core CPUs, all programs featured on the ASUS NUC web site are powered by Intel’s thirteenth Technology Core ‘Raptor Lake’ processors. As famous beforehand, ASUS’s settlement does require them to proceed supporting the older NUCs (together with {hardware} replacements, as warranties dictate), however they don’t seem to be required to promote the older NUCs.
In any case, with Intel’s 13th Technology Core CPUs having been out for a yr now, the change in possession is nearly as good a time as any to tidy up the product line. Although like comparable enterprise handoffs prior to now, this may not be an in a single day change; not one of the ASUS NUCs characteristic ASUS’s logotype, and no less than one machine nonetheless carries Intel’s.
ASUS acquired the NUC line after Intel determined to step away from this phase in mid-July. The 2 firms signed a non-exclusive settlement, permitting ASUS to fabricate current NUC fashions and develop new ones, however leaves NUC doorways open for different PC makers. In the meantime, being a prime PC maker ASUS is uniquely positioned to handle this line of merchandise on a big scale.
Acquisition of Intel’s NUC product vary makes an incredible sense for ASUS, which has been shedding market share within the latest years because it tried to give attention to profitability. By taking on Intel’s NUC enterprise, ASUS is in a very good place to extend its market share, whereas giving the NUC idea a brand new lease on life from a producer who’s extra instantly related to the pre-built PC market.
