It has been some time since Micromax launched a brand new smartphone, and there have been rumours that the corporate was leaving the smartphone market. Nonetheless, these rumours are unfaithful. Micromax has been exploring choices to launch a brand new smartphone.
Sources acquainted with the event have informed The Cell Indian, “Micromax continues to be not executed and dusted and is engaged on launching a brand new smartphone. The brand new smartphone might be within the mid-budget vary, round Rs 15,000.”
Whereas particular particulars in regards to the smartphone stay below wraps, we will verify that the telephone might be primarily based on Mediatek Chipset. Micromax had been speaking to each Mediatek and Qualcomm about procuring chipsets for its new telephone for the final couple of months and is nearly on the verge of signing the cope with Mediatek.
The cope with Qualcomm couldn’t undergo as a result of they raised a purple flag about Micromax’s earlier monitor file of fee delays.
“Micromax was initially making an attempt to launch a telephone in December, however because it hasn’t positioned the order for the chipset, the telephone would possibly develop into a actuality someplace round February or March subsequent yr,” our sources knowledgeable.
The delay is as a result of the brand new yr is widely known in China in January, and the market is closed. In consequence, procuring parts might be an uphill job.
Rekindling Micromax’s Second comeback
This potential new smartphone may mark a step in direction of a second comeback within the smartphone marketplace for Micromax.
In 2020, Micromax made a comeback by tapping into anti-China sentiment throughout border tensions between India and China. On November 3, the corporate launched a brand new smartphone collection, IN, manufactured in India.
To capitalize on this wave, Micromax used the tagline, “Aao karein thodi cheeni kum,” a play on phrases in Hindi. Whereas “cheeni” means sugar, it will also be used to check with folks from China. On this context, the tagline interprets to “Allow us to scale back Chinese language presence.”
Other than that, the timing of this growth additionally couldn’t be extra intriguing. China’s smartphone trade is seeing an enormous slowdown, and most distributors there are prepared to assist Micromax make a comeback.
Rahul Sharma, Co-Founder, had mentioned on the time of In Sequence launch, “Customers are shopping for Chinese language telephones as a result of they don’t have an choice. But when I provide you with a fantastic product, which is pretty much as good because the competitors with our secret sauce of higher options and it’s from Micromax, an Indian model, will probably be completely different now.” Nonetheless, the precise scenario is that his actions didn’t align together with his phrases.
Micromax’s second innings
The smartphone trade in India has seen main transformations in latest instances, and the arrival of 5G know-how will additional drive its evolution. Nonetheless, it’s unbelievable for Micromax to outdo its greater and extra technologically superior rivals resulting from scale limitations.
Presently, Samsung is the one non-Chinese language model with appreciable scale. It’s unrealistic to anticipate Micromax to attain even half of what Samsung accomplishes within the smartphone sector in a yr.
