Crossbeats onboards Suryakumar Yadav as model ambassador for its smartwatch phase, ET BrandEquity

Crossbeats, India’s shopper know-how model has roped in cricketer Suryakumar Yadav because the model ambassador for its smartwatch class.

Yadav, whose explosive batting fashion leaves everybody in awe, would be the face of the model’s present and upcoming vary of smartwatches; his fearless strategy to the sport aligns with Crossbeats dedication to pushing the boundaries of know-how, the corporate said in a press launch.

This collaboration would resonate with a large viewers, nice dependability and excessive efficiency. It guarantees to be a recreation changer for Crossbeats as it would open doorways for the model to penetrate the brand new market, it added.

With this new growth, the model is taking a look at redefining the smartwatch expertise for the brand new era and rigorously pushing its smartwatch phase in India. It’s set to faucet into new audiences and take the world of smartwatches by storm, the corporate said.

Archit Agarwal, co-founder of Crossbeats stated, “We’re thrilled to collaborate with SKY and prolong a heat welcome to him into the Crossbeats household. His consistency as a match-winner displays Crossbeats’ energetic and reliable persona”.

On this affiliation with Crossbeats, Yadav stated, “I’ve all the time believed in innovation, fashion and strolling the additional mile for excellence. I’m excited to companion with Crossbeats for his or her smartwatches class, which additionally pushes boundaries to attempt for efficiency, design, aesthetics and know-how.”