Apple’s iPhone continues to be the most well-liked smartphone amongst teenagers, based on knowledge shared right now by funding agency Piper Sandler in its biannual teen survey. 87 p.c of teenagers surveyed personal an iPhone, whereas 88 p.c anticipate the iPhone to be their subsequent telephone.
Teen iPhone possession numbers haven’t shifted since final 12 months, however over the past decade, curiosity within the iPhone amongst youngsters has soared. Again in October 2013, 55 p.c of youngsters reported proudly owning an iPhone, whereas 24 p.c had an Android system.
Apple Watch possession can also be rising, albeit extra slowly. 34 p.c of teenagers surveyed personal an Apple Watch, up from 31 p.c final 12 months. 10 p.c of teenagers mentioned they plan to purchase an Apple Watch within the subsequent six months, down from 16 p.c in fall 2022. Apple was the favourite watch model, beating out Rolex, Casio, Garmin, and Cartier.
Apple Pay was the highest cost app for teenagers, with 42 p.c reporting utilizing the service within the final month. Apple Pay beat out Money App (27 p.c), Venmo (20 p.c), and PayPal (10 p.c).
Apple didn’t dominate within the streaming music class, coming second to Spotify. 70 p.c of teenagers surveyed mentioned they use Spotify as their music service, whereas simply over 30 p.c use Apple Music. 46 p.c of teenagers that pay for a service pay for Spotify, whereas simply 30 p.c pay for Apple Music.
Piper Sandler has additionally been asking teenagers about iCloud Personal Relay, and utilization has jumped within the second half of 2023. 37 p.c of teenagers mentioned they use iCloud Personal Relay, whereas one other 17 p.c mentioned they’re fascinated with utilizing it within the subsequent six months. Earlier this 12 months, simply 24 p.c of teenagers have been utilizing iCloud Personal Relay, which does require an iCloud subscription charge.
Teen surveys are carried out twice per 12 months, with Piper Sandler placing out these studies for over 10 years. For this fall’s report, 9,193 teenagers with a median age of 15.7 have been surveyed throughout 49 states.
