Regardless of the huge distinction in market share, AMD’s GPUs proceed promoting very effectively — in some locations, they’re truly extra sought-after than Nvidia’s greatest graphics playing cards. Nonetheless, we’re not speaking about AMD’s flagship RX 7900 XTX right here. In actual fact, the newest gross sales figures present that AMD could be its personal fiercest competitor.
As is commonly the case, immediately’s perception into the GPU market comes from TechEpiphany on Twitter, who stories on the gross sales numbers for Mindfactory, a German retailer. This week’s report reveals an attention-grabbing pattern: whereas those that desire Nvidia largely appear to have converted to the RTX 40-series, AMD lovers are nonetheless principally sticking to last-gen playing cards. It’s actually no surprise that searching for a GPU is such a headache regardless of the abundance.
On the prime of the listing sits the RTX 4070, which is among the few Nvidia GPUs on this era the place the efficiency and value align and create one thing definitely worth the cash. Having offered 460 items, it beats AMD’s RX 6700 XT (400 items) and RX 6800 XT (240 items, which is identical because the RTX 4070 Ti). The budget-friendly RX 6600 scored 230 gross sales in that week, adopted by the high-end RTX 4090. Solely then will we get AMD’s prime graphics card, the RX 7900 XTX, but it surely offered the very same variety of items because the last-gen RX 6950 XT.
That brings us to an attention-grabbing commentary: AMD’s playing cards are promoting effectively, however the earlier era is simply too aggressive in value and efficiency for the brand new gen to have an opportunity to shine. The RX 6950 XT at the moment prices round $350 to $400 lower than the RX 7900 XTX, so regardless that it means a bit worse efficiency in ray tracing and even total, the brand new card simply won’t have sufficient of a lead on its predecessor to justify a $400 improve in value. That is mirrored within the gross sales numbers. Even AMD’s budget-friendly RX 7600 didn’t handle to beat its last-gen competitor; in truth, it solely offered 40 items.
General, whereas the AMD facet of the gross sales figures is comprised primarily of last-gen RDNA 2 playing cards, lots of Nvidia’s current-gen GPUs are promoting, though in smaller numbers. The RTX 4060 Ti offered a mixed 160 items, which is so much, contemplating that the GPU doesn’t provide the very best efficiency per greenback out of your complete lineup. AMD’s diminished RDNA 3 presence may additionally simply be resulting from the truth that it solely has three GPUs out proper now. In the meantime, Intel’s Arc Alchemist gross sales proceed to be negligible.
That is only a small pattern of the GPU market, so the state of affairs within the U.S. could be totally different. Nonetheless, it’s true that AMD’s last-gen playing cards are sometimes a greater deal. Maybe AMD is deliberately making an attempt to do away with its last-gen playing cards earlier than adjusting the value of current-gen choices, or possibly it should keep on with the $1,000 price ticket for its flagship. Nonetheless, it could be onerous to get it to promote when its last-gen counterpart is such a robust GPU offered at a extremely aggressive value.
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