The worldwide smartphone sell-through charges have declined by 8% in the course of the July-September interval in comparison with values from the identical interval final 12 months. The newest report from Counterpoint suggests slower shopper demand is the primary issue within the dwindling gross sales. The market did see a slight 2% development in Q3 in comparison with Q2, seemingly pushed by final month’s iPhone 15 sequence launch.
Samsung retained its spot because the main world smartphone participant with an estimated 20% of whole gross sales in Q3. Samsung’s Galaxy A-series was the important thing driver for the South Korean model. Apple got here in second with 16% of the market whereas Xiaomi rounded out the highest three with its 12% share. Oppo (10%) and vivo (8%) had been the remaining manufacturers within the high 5 charts.
Honor, Huawei and Transsion Group (Tecno, Infinix, itel) had been the one manufacturers that noticed optimistic YoY development in the course of the Q3 interval whereas all the top-five main manufacturers (sans Apple) skilled double-digit declines on the yearly foundation. Counterpoint analysts anticipate momentum from September to hold on to the This fall months with sturdy demand to finish off the 12 months in the course of the vacation interval.
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