The associated fee-of-living disaster is the expression on everybody’s lips as of late, and proof of it isn’t arduous to search out – simply take a look at your receipt after a grocery store, or the associated fee to refill a automotive with gasoline, and it’s clear that issues are simply dearer than they was. Effectively…possibly not fairly the whole lot.
Sure, as we speak we’re taking a look at ASUS’ ProArt PA278CV, a 27-inch WQHD (2560 x 1440) LED backlight monitor with 100% sRGB and 100% Rec. 709 large color gamut, that is Calman verified and retails for simply $699, a worth that was merely remarkable for a monitor geared toward creatives just some years in the past.
The construct
Out of the field, the PA278CV comes partially assembled. You’ll want to connect the bottom plate to the stand and the stand to the display, however this solely takes a minute or two. It’s a surprisingly svelte design, sharing a really comparable styling to the dearer PA279CRV we reviewed earlier this yr.
Which means you get an virtually bezel-less design on the edges, and a barely raised ‘lip’ on the entrance of the display. The CV does embody a measuring scale/ruler on the lip, which the PA279CRV doesn’t have, however aside from one much less button and the shortage of a joystick-type dial, it’s virtually similar to its pricier brother.
You additionally get an analogous variety of ports on the PA278CV. Most are located alongside the underside fringe of the rear raised space, the place you’ll discover two of the USB-A ports, with one other two on the rear left aspect.
This compares to a few USB-A ports on the PA279CRV, though there’s solely a solitary USB-C port, in comparison with two on the PA279CRV.
The USB-C ports on image-editing screens will be particularly helpful in the event that they’re powered as they mean you can cut back muddle in your desk.
Sadly, with simply the one USB-C port right here you may’t additionally plug one other USB-C accent into the PA278CV to scale back muddle – I’m fairly a fan of plugging my telephone into my very own PA279CRV which suggests I’ve been capable of cast off a devoted charger for it fully.
It’s additionally price including that the USB-C port on the PA278CV is simply 65W, which makes it just a little underpowered in comparison with the 96W port on the PA279CRV.
However in any other case, all the usual inputs you’d anticipate are right here – together with HDMI 1.4, a headphone jack, and DisplayPort 1.2 which helps daisy chaining as much as 4 screens.
Throughout the underside of the display are the monitor’s controls. ASUS has gone with six separate buttons as an alternative of a single joystick, and all convey up the identical most important menu. With no joystick it’s just a little clunky to maneuver across the menus, however you’ll get the cling of it.
Lastly, just like the PA279CRV, the in-built audio system are fairly dreadful. They level upwards and have a definite lack of bass. You’re finest to stay to your laptop computer or a devoted amplifier setup if audio is essential to you.
Picture high quality
By now you may be pondering there’s a couple of negatives within the construct high quality, however I’m delighted to say these don’t carry over to the picture high quality of the PA278CV.
Regardless of being a monitor geared toward a extra informal person, corresponding to somebody who plans to combine picture modifying with just a little informal searching for instance, photos look nice, and the display is sharp.
Nonetheless, the monitor does solely supply 2560 x 1440 decision with a 16:9 facet ratio – so if 4K video or watching 4K films is essential to you, it’s possible you’ll wish to look elsewhere. Peak brightness isn’t something to write down dwelling about both, at 350 nits, though the non-glare display does assist.
In the event you do select to delve into the menus, there’s loads of customisation doable. There are eight presets overlaying the whole lot from devoted Rec. 709, DCI-P3, or sRGB colour gamuts, to studying and darkroom modes which can be simpler on the eyes in low-light circumstances.
Moreover, additional customisation will be achieved by a “Palette” sub-menu, which supplies devoted Brightness, Distinction, Saturation, Hue, Color temp, Gamma, and Black Degree tuning modes.
When it comes to color accuracy, the PA278CV is strong. It manages 100% sRGB, and 87 % DCI-P3 in our testing. The place it struggles is with the AdobeRGB gamut, solely recognising 81 %. If wider protection on this gamut is important to your work, you’re most likely higher served with the PA279CRV, which picks up 98 % of AdobeRGB.
General although, colors are wealthy and vibrant, though I did discover the blacks might lack distinction every so often and it’s possible you’ll discover some blacks appears to be like extra like grey.
The wrap-up
Set-up and Dealing with ★★★★
The monitor is simple to set on the stand and can solely take a minute or two. It is solidly constructed and feels properly made.
Options ★★★★
4 USB ports, HDMI, DisplayPort and USB-C are wonderful additions.
Picture high quality ★★★
The display is sharp and shows good colors out of the field, though brightness is just a little low.
Worth for cash ★★★★1/2
For $699 that is excellent worth.

Ultimate phrase
After utilizing the ProArt PA278CV for a couple of weeks, it is clear that ASUS has designed it as a multipurpose monitor, and there’s nothing fallacious with that. It really works properly at most duties, delivers sharp photos and has fairly strong color accuracy throughout all the most important color gamuts.
It will get higher too – on the time of our evaluation, it ships with three months free Adobe Inventive Cloud membership, which might set you again about $79 a month by itself.
In fact if you happen to’re after a devoted 4K monitor or a display with a wider color gamut, there are higher choices, however these will value you.
However if you happen to’re an informal person eager to improve from a laptop computer display or a typical bundled display bought with a desktop laptop, you possibly can do a lot worse than choose up a PA278CV.
