Robert Triggs / Android Authority
TL;DR
- The most recent world smartphone items shipped report reveals predictable outcomes, together with Samsung on the prime.
- Nevertheless, Samsung is transport fewer smartphones whereas Chinese language rivals are transport extra.
- How lengthy can Samsung keep on the prime with these developments?
Except for a small time period in 2020, Samsung has been the highest canine within the smartphone world globally since 2012. With every annual report for smartphone shipments, Samsung has reliably been the chief. Quarterly studies go up and down, however Samsung retains its lead within the race.
The most recent report from Canalys reveals Samsung within the lead this quarter with a 20% market share. This handily beats second-place runner Apple with 17%. Xiaomi (together with POCO) is in third with 14%, OPPO (together with OnePlus) is in fourth with 9%, and Chinese language conglomerate TRANSSION (Tecno, Infinix, and iTel) is in fifth with 9%. All different distributors make up the most important piece of the pie collectively at 31%.
You’ll be able to see a useful chart beneath. Nevertheless, the true story right here is how the chart is altering. It’s been gradual, however Samsung is steadily shedding floor relating to world smartphone shipments. How lengthy can it keep on the prime?
Smartphone items shipped Q3 2023
The chart above reveals the expansion/losses in market share for the main smartphone distributors when evaluating Q3 2023 with the identical time in 2022. The most important winner is clearly TRANSSION, which elevated its share by a whopping 40% in only one yr.
That’s nice information for TRANSSION, however the large loser on the chart is Samsung. The corporate misplaced 10% of its share since Q3 2022, making it the one double-digit loser on the chart.
To be truthful, even Apple isn’t doing too effectively this quarter, both. That firm misplaced 6% of its market share, which is an enormous hit.
What’s actually occurring right here is that Chinese language firms are gobbling up shares from Samsung and Apple. TRANSSION and Xiaomi primarily make low-cost smartphones for rising markets, which is the place all the expansion is occurring now. Apple barely has any presence on this sector, and Samsung has solely began taking its presence in rising markets severely over the previous few years.
Clearly, Samsung isn’t going anyplace anytime quickly. Nevertheless, all it might take is a mixed large win from Apple and an excellent larger win from these Chinese language rivals to knock Samsung down a peg and put Apple on prime. Right here’s hoping Samsung doesn’t let that occur.
