NEW DELHI: 5G smartphone shipments in India grew by 78% year-over-year in Q3 2023, led by Samsung (23% share) and Vivo (16% share), regardless of the general market remaining flat with a 1% decline, in accordance with the newest knowledge launched by CyberMedia Analysis (CMR).
India’s 5G smartphone cargo share rose to 57% within the September 2023 quarter, as per CMR.
“Within the run-up to the festive season, the India smartphone market confirmed indicators of restoration, on the again of a slew of latest smartphone launches and enticing offers. The 5G smartphone section continued to headline the market progress, with 44 new launches, and a 57% market share,” stated Shipra Sinha, Analyst-Trade Intelligence Group, CMR.
Sinha famous that foldable smartphones skilled “exceptional progress”, doubling year-over-year.
Vivo, regardless of being third-ranked within the total market, was the one model to develop at 24% year-over-year and expanded its share from 12% in Q3 2022 to fifteen% in Q3 2023.
First-ranked Samsung’s shipments fell 12% and its market share contracted from 20% in Q3 2022 to 17% in Q3 2023. Second-placed Xiaomi’s shipments fell the best at 21% and its market share eroded from 22% in Q3 2022 to 17% in Q3 2023, in accordance with the market analysis agency’s knowledge.
Nevertheless, Xiaomi’s sub-brand, Poco, skilled a powerful 74% year-over-year progress in shipments.
Realme held the fourth place with a 14% market share, adopted by Oppo with a ten% market share.
OnePlus recorded a notable 13% year-over-year progress in its smartphone shipments.
Apple captured a 6% market share within the smartphone market in Q3 2023. Enticing offers on its earlier technology telephones resulted in a 44% year-over-year progress in its shipments.
On the similar time, 4G characteristic cellphone shipments confirmed large progress at over 300% year-over-year in Q3 2023, pushed by aspirational India and the demand for companion units in city India, in accordance with CMR. The general characteristic cellphone market noticed a decline of 6% year-over-year. Notably, 2G characteristic cellphone shipments decreased by 27% year-over-year.
CMR estimates a decline of 1-2% in smartphone shipments for the complete 12 months, and rebounding to a progress of 8-9% in 2024 with 5G shipments anticipated to develop over 40% year-over-year.
“The smartphone market is displaying encouraging indicators of stabilization, with comparatively lesser headwinds as we sit up for 2024 and past. In comparison with a 12 months in the past, smartphone OEMs will exit 2023 with higher stock ranges. As we transfer ahead, OEMs will look to keep up a leaner product portfolio, backed by aggressive advertising and marketing to realize market share,” in accordance with Menka Kumari, Analyst-Trade Intelligence Group, at CMR.
