Counterpoint Analysis revealed its BoM (invoice of supplies) for the Apple iPhone 15 Professional Max, priced at $1,199. In line with the report, parts for the bottom 256 GB mannequin are $502, with the A17 processor and the brand new telephoto digital camera bringing a rise over the predecessor.
The analysts revealed the BoM value is $37.7 greater than final 12 months’s iPhone 14 Professional Max with 256 GB, additionally launched with a $1,199 price ticket.
New Max vs. outdated Max
The analysts mentioned the A17 Professional chip is $30 costlier than the A16 Bionic, principally as a result of it’s made on the 3nm course of expertise.
The periscope telephoto digital camera is a primary for iPhones. Lante Optics is the provider of the prism, whereas Cirrus Logic and LG Innotek make the 3D sensor-shift stabilization mechanism. The general improve is $25.1 (34%), however Counterpoint bundled all cameras, together with the Face ID and ToF modules within the calculations.
One other slight improve in value is the titanium alloy casing, which is $7 greater than the stainless-steel body from final 12 months.
Apple elevated the RAM within the iPhone 15 Professional Max. It’s now 8 GB (up from 6 GB within the predecessor), however due to the downtrend within the reminiscence market, the worth truly dropped $16.8. The show of the brand new iPhone didn’t change, and for the reason that show value can also be in a downtrend, Apple paid $4 much less to Samsung Show and LG Show.
Apple iPhone 15 Professional Max
Apple iPhone 14 Professional Max
Elements type 42% of the ultimate value, however there’s additionally the worth of producing, delivery, and advertising to contemplate, to not point out the substantial R&D prices.
We even have our personal comparability between the iPhone 15 Professional Max and iPhone 14 Professional Max. We went by way of all key segments and have a conclusion about which one is best, relying on consumer preferences.
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