Google Advertisements has stopped supporting Retailer Gross sales Direct (SSD) as a standalone product.
The replace implies that SSD conversion add requests to the Google Advertisements API are additionally now not supported.
Why we care. If you happen to relied on SSD, Google mentioned to evaluate the Retailer Gross sales onboarding information to know your eligibility for ongoing retailer gross sales measurement. Work together with your Google Advertisements account staff to replace the function.
Enhancing store gross sales stories. The replace goals to simplify Google Advertisements’ Retailer Gross sales product, offering improved store gross sales measurement and reporting knowledge. It impacts companies falling into:
- Automotive OEM (Unique Tools Producer) or Automotive Regional Seller – Beta.
- Restaurant.
- Retailer.
Error message. Customers beforehand allowlisted for this function will now obtain a NOT_ON_ALLOWLIST_FOR_STORE_SALES_DIRECT error when trying to add SSD conversions. Nonetheless, present SSD conversions will proceed to be out there in stories.
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In regards to the writer
Nicola Agius is Paid Media Editor of Search Engine Land after becoming a member of in 2023. She covers paid search, paid social, retail media and extra. Previous to this, she was search engine marketing Director at Jungle Creations (2020-2023), overseeing the corporate’s editorial technique for a number of web sites. She has over 15 years of expertise in journalism and has beforehand labored at OK! Journal (2010-2014), Mail On-line (2014-2015), Mirror (2015-2017), Digital Spy (2017-2018) and The Solar (2018-2020). She additionally beforehand teamed up with search engine marketing company Blue Array to co-author Amazon bestselling e book ‘Mastering In-Home search engine marketing’.
