The rivalry between Intel and AMD runs deep, with the 2 firms always vying to take the most effective processor crown. However few individuals would have anticipated the aggression contained in a brand new playbook offered by Intel, which insinuates that AMD is promoting “snake oil” to unsuspecting prospects.
The claims have been made in a slide deck dubbed “Core Truths,” the principle argument of which is that AMD’s CPU naming conventions might confuse customers and disguise previous structure inside newer-seeming merchandise.
For example, Intel instantly calls out the Ryzen 5 7520U chip, which it notes is constructed on Zen 2 structure that debuted in 2019, regardless of the chip happening sale in 2022. Intel says its personal comparable chip (the Core i5 1335U) is 83% sooner than the Ryzen 5 7520U, though AMD markets its chip as containing brand-new tech.
Intel goes past merely arguing that that is deceptive, as an alternative placing it alongside photographs of a snake oil vendor and a dodgy-looking used automotive salesman. The inference from Intel is obvious: AMD’s product-naming is deliberately complicated and will find yourself bamboozling consumers.
Does Intel have a degree?
It’s arduous to argue that Intel’s slide deck is completely excessive. AMD’s CPU naming conference is considerably complicated. It really works like this: as an alternative of differentiating CPU structure by era, AMD now says that each one of its cell chips fall underneath the most recent Ryzen 7000 title.
The third quantity within the chip’s title denotes the structure – the 2 in 7520U means Zen 2, as an illustration – however that departs from AMD’s long-held naming practices and will confuse consumers, who might even see the seven and assume they’re getting a brand-new structure.
However Intel itself doesn’t have completely clear palms. The corporate’s (simply launched) 14th-generation desktop chips are basically refreshed Thirteenth-generation Raptor Lake processors, whereas the upcoming Core 100 sequence is rumored to additionally recycle Raptor Lake elements.
So sure, Intel does have a degree in calling out AMD’s complicated chip naming system, and we shouldn’t ignore that. But it surely is perhaps seen as a considerably cynical play when Intel itself has been responsible of incorporating previous architectures into new merchandise. It simply underlines the truth that when looking for PC elements, that you must do your analysis to make sure you get precisely what you’re anticipating.
