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5 options on motherboards which can be simply gimmicks

dutchieetech.comBy dutchieetech.com5 December 2023No Comments7 Mins Read

Key Takeaways

  • Watch out for motherboard producers claiming “AI” options, as they’re typically extra scripted automation than real synthetic intelligence.
  • Do not be fooled by motherboards labeled as “Extremely Sturdy” or “Safety,” as they could lack noticeable sturdiness enhancements and distract from evaluating different important facets of efficiency.
  • Whereas RGB lighting can improve aesthetics, be cautious to not prioritize it over actual efficiency and performance when deciding on a motherboard. Deal with substantive options as an alternative.


Within the realm of PC motherboards, the market is flooded with phrases that may sound spectacular however typically result in extra confusion than readability. In the present day, we’re going to demystify the advertising and marketing gimmicks that permeate the motherboard panorama. From the daring “GAMING” labels to the clearly deceptive “VR Prepared” claims, our purpose is that can assist you see past the advertising and marketing haze. The target is easy: to information you away from pointless expenditures and in direction of a extra knowledgeable strategy to choosing the right motherboard that genuinely fits your wants.


1 “AI” options

AI may be deceiving

Within the period of synthetic intelligence hype, motherboard producers have embraced the development by integrating seemingly clever options into their BIOS. Nonetheless, the time period “AI” right here is extra of a advertising and marketing label than an correct descriptor of those options. As a substitute of real AI-driven functionalities, what customers typically get is scripted automation. This extends to options like calling routine CPU Turbo Increase habits “AI,” a nomenclature that stretches the definition of synthetic intelligence.

ASUS motherboards AI features

Supply: ASUS

Options like AI overclocking and AI cooling, whereas sounding subtle, steadily fall in need of expectations. They reveal themselves as automated processes missing the complexity and flexibility synonymous with true AI capabilities. This misrepresentation not solely dilutes the which means of synthetic intelligence however may also lead shoppers to count on extra substantial efficiency enhancements than these options can ship.

2 Extremely Sturdy or Safety advertising and marketing time period

Simply because the packaging says your motherboard is hard, would not essentially imply it really is

Turning our consideration to the plethora of “Safety” branding, it is a recurring theme on fashionable motherboard product pages. Manufacturers like Gigabyte, MSI, and ASUS TUF interact in a race to label each part with this tag, making a aggressive atmosphere not only for producing strong motherboards however for outdoing one another in naming distinctive sturdiness options.

Intel Core i7-12700 CPU

Apparently, motherboards labeled as “Extremely Sturdy” typically discover themselves within the budget-friendly class, missing apparent sturdiness enhancements. This paradoxical scenario reveals an inclination amongst producers to overemphasize protecting options, doubtlessly distracting shoppers from evaluating different important facets of motherboard efficiency. It is virtually as if the race for branding supremacy takes priority over the presence of noticeable sturdiness and safety options.

3 RGB Lighting

All of us want that good RGB lighting would deliver us higher FPS in video games

As for RGB lighting, its use as a lure may be each interesting and misleading. When carried out proper, RGB lighting provides a delightful aesthetic contact to a PC construct. Nonetheless, within the mid-range and entry-level boards, producers typically deploy RGB lighting with out a lot thought. As a substitute of enhancing the general aesthetics, it turns into extra of a advertising and marketing checkbox.

The enchantment of RGB lighting, when utilized haphazardly, transforms from an aesthetic add-on to a gimmick. Unsuspecting players may be enticed to put money into motherboards for his or her lighting prowess reasonably than their substantive options. It is a cautionary word to shoppers to look past the lights and deal with what the motherboard brings to the desk when it comes to actual efficiency and performance.

4 “VR Prepared” branding

Each motherboard is VR-ready

Transferring on to the “VR Prepared” branding, it is a tag from the previous decade that has lingered notably within the center and decrease tiers of the motherboard market. For these much less acquainted with PC constructing intricacies, seeing this label would possibly counsel that the motherboard performs a pivotal function in figuring out a system’s digital actuality capabilities. Nonetheless, the reality is sort of the alternative. VR readiness is extra reliant on the processing energy of the CPU and GPU than the motherboard itself.

Z790 Taichi Lite motherboard VRMs.

The continued prevalence of “VR Prepared” branding perpetuates a misunderstanding, doubtlessly diverting consideration from the real determinants of VR efficiency. Because of this, shoppers may be led to imagine {that a} motherboard holds the important thing to unlocking the total potential of VR when, the truth is, it is the mixture of a sturdy CPU and GPU that really issues.

5 “GAMING” branding

Your motherboard can do extra than simply gaming

With reference to “GAMING” branding, you have doubtless come throughout motherboards shouting this label loud and clear. Whereas it would give off an impression of high-performance gaming prowess, the reality is a bit much less trustworthy. Producers typically emblazon their shopper merchandise with the phrase “GAMING,” typically proper within the identify. Nonetheless, the truth is that these motherboards aren’t unique to gaming setups; they will carry out simply as nicely in workstations and different functions.

The extravagant gaming branding, with its catchy aesthetics, tends to overshadow the flexibility of those motherboards, making a considerably deceptive narrative that restricts their potential to the gaming realm. Furthermore, the “GAMING Licensed” stamp is one other occasion of branding extra that may be discovered on motherboards. This try to certify a motherboard as particularly appropriate for gaming appears redundant when the identical motherboard may excel in numerous computing duties.

The deal with gaming branding, notably when it is woven into the product names, not solely provides a component of redundancy however can also give off a considerably juvenile vibe. It is as if the producers are enjoying to the gallery, emphasizing type over substance and doubtlessly main shoppers to imagine they want a devoted gaming motherboard when, in actuality, the distinctions are sometimes extra about advertising and marketing than significant efficiency variations.

6 Honorable point out – Overclocking gimmicks

Overclocking would not simply rely upon the motherboard — it includes different key parts as nicely

Let’s additionally delve into the claims of being “Overclocking Prepared.” It is a widespread function flaunted by many motherboards, typically irrespective of the particular capabilities of the chipset and energy supply system. MSI and Gigabyte motherboards are notable culprits on this development, steadily intertwining these claims with the attract of AI-driven overclocking capabilities. Nonetheless, the truth is extra nuanced.

Z790 Taichi Lite motherboard chipset heatsink.

In fact, there are a number of motherboard chipsets that prohibit overclocking altogether, however this branding is commonly discovered on motherboards that do assist overclocking. The branding goals to magnify the overclocking capabilities of the board whatever the high quality of the facility supply system and different components that have an effect on overclocking outcomes. Furthermore, many motherboards exaggerate the AI overclocking options which can be packed into fashionable boards, operating the danger of making a deceptive narrative that overshadows the sensible implications of overclocking potential for on a regular basis customers.

Ultimate ideas

When navigating the advanced panorama of motherboard choice, it is important to chop by means of the advertising and marketing noise. Neglect the flashy labels and focus on what really issues. To navigate the maze of promoting phrases, refocusing on the core components that genuinely affect efficiency is vital.

Socket and chipset compatibility, a sturdy VRM and energy supply, efficient cooling options, M.2 slots for storage, ample USB ports and rear connectivity, high-quality onboard audio, and dependable networking capabilities type the bedrock of a motherboard’s performance. By sidestepping the gimmicks and honing in on these important options, shoppers could make astute selections, guaranteeing their motherboard funding aligns seamlessly with their precise computing wants.

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