Apple has reached a brand new milestone, simply days after its Scary Quick occasion the place the corporate launched new Mac units. Unsurprisingly, it was the iPhone that took Apple to this accomplishment. In accordance with a report, Apple has recorded its highest-ever quarterly smartphone shipments throughout Q3 2023 (July-September). Whilst Apple broke new floor, it was Samsung that led this quarter with the very best shipments. The Indian smartphone market additionally displayed indicators of restoration when after a yr of decline, it lastly confirmed indicators of gradual selecting up.
In accordance with the newest analysis from Counterpoint’s Month-to-month India Smartphone Tracker, Apple recorded its highest-ever quarterly shipments, crossing 2.5 million items. Samsung held its prime place out there with a market share of 17.2 p.c.
One fascinating spotlight to return from the report was, “In Q3 2023, the share of 5G smartphone shipments reached 53%. The primary progress driver was OEMs pushing a number of launches within the INR 10,000-INR 15,000 (~$120-$180) section. The 5G penetration reached 35% on this section, in comparison with 7% in Q3 2022”.
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Apple reaches a brand new smartphone milestone in Q3 2023
The primary driver for Apple’s progress on this quarter is the launch of the iPhone 15 sequence. Moreover, the home meeting of the iPhone 15 and iPhone 15 Plus was additionally one of many major causes for the upper shipments. The elevated variety of shipments additionally exhibits the corporate’s perception was right in that the Indian market could be a rising shopper base.
Commenting available on the market dynamics, Senior Analysis Analyst Shilpi Jain advised Counterpoint, “In Q3 2023, OEMs focussed on launching new units and saved filling in channels to organize for the festive season forward. We noticed some fascinating launches, with key options like 5G and better RAM (8GB) diffusing to reasonably priced smartphones (sub-INR 10,000, ~$120). The premium section and 5G have been the 2 focus areas and noticed a number of launches. Many OEMs at the moment are arising with fascinating financing schemes via partnerships with monetary establishments and by advertising and marketing the per-day value of shopping for a brand new gadget. The market is progressively transferring in direction of progress and we’re witnessing constructive shopper sentiment throughout festive season gross sales. India’s smartphone market will expertise progress within the coming quarter attributable to pent-up demand, elongated festive season and sooner 5G upgrades”.
