After going through challenges in earlier quarters, the Chinese language smartwatch market noticed a 5% year-on-year progress in smartwatch shipments throughout Q2 2023, in accordance with Counterpoint Analysis’s newest International Smartwatch Mannequin Tracker.
Whereas this might sound modest, it signifies a gradual restoration within the wearable tech ecosystem. Though the YoY rise in Q2 got here on a low base of the identical interval final yr, the vacation journey in Q2 and the 618 e-commerce pageant additionally boosted client demand for smartwatches.
Main the cost on this resurgence was Huawei, with a staggering 58% year-on-year improve in smartwatch shipments. Additionally, Imoo (BBK), skilled a resurgence in demand to succeed in a 21% share which got here on account of the primary full back-to-school quarter for the reason that pandemic lockdown.
Alternatively, premium model Apple skilled a 15% YoY lower in Q2 2023, as proven within the Techloy chart under. Notably, the shipments of its Collection 8 had been 25% decrease than its predecessor, the Apple Watch Collection 7, throughout Q2 2022.
