Counterpoint Analysis revealed the smartphone market in China could have bottomed out and on its method to restoration. Through the Q3 interval, gross sales declined simply 3% on a yearly foundation, which together with the sequential improve are sturdy restoration alerts. Huawei was the most important gainer, rising its gross sales by 37%.
Nonetheless the July-September interval, Honor climbed to the highest of the desk with profitable gross sales of the X50 and 90 sequence, surpassing vivo and Oppo.
Huawei elevated its market share and total gross sales due to the Mate 60 telephones, powered by a Kirin chipset. The sequence made an enormous splash, stated Senior Analyst Ivan Lam, and the corporate is investing in offline and on-line channels for distribution to meet up with demand.
Xiaomi additionally managed to extend its gross sales by 5%, preserving its fifth place in China. Promotional costs of the Redmi Ok and Observe sequence introduced sturdy gross sales, and the corporate was targeted on providing extra reasonably priced midrange merchandise to retailers and shoppers to offset any potential downward stress. Analysis Analyst Alicia Gong stated that this technique “has confirmed to be efficient”.
A decline in Apple’s market share was as a consequence of value cuts earlier within the yr, pushing individuals to go for an iPhone 14 machine as a substitute of ready for the brand new iPhone 15. Oppo and vivo had been impacted by weaker spending in Tier 2 and decrease cities, they usually additionally weren’t as aggressive as Honor and Xiaomi.
Throughout Q3 2023, the top-selling clamshell foldable was the Oppo Discover N2 Flip, whereas Honor Magic V2 was on high of all foldables with a vertical hinge. All corporations count on to finish the calendar yr with sturdy gross sales.
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