After posting document pre-order information, Apple is dealing with slower than anticipated gross sales of its iPhone 15 collection in China in accordance with new studies. Primarily based on information collected by Counterpoint, gross sales of the iPhone 15 in China are down 4.5% in comparison with the iPhone 14 era through the first 17 days after their launch. Analysts from Jefferies Group estimate an excellent steeper, double-digit drop.

Huawei reportedly outsold Apple with its newly launched Mate 60 collection and Jefferies analysts consider that Huawei may realistically outperform Apple in 2024. The iPhone 15 collection launch was additionally suffering from overheating points which probably attributed to the lowered demand in China. Smartphone demand was fairly low to start with as 2022 noticed traditionally low values, dropping under 300 million models for the primary time. The iPhone 15 collection could possibly be en path to the bottom gross sales volumes since 2018’s iPhone Xs era.
Supply (paywall)
