Intel has launched a brand new buyer playbook often known as “Core Truths” that calls out AMD for utilizing outdated CPU cores in its newest Ryzen CPU lineup.
Intel’s Again At It Once more With “Core Truths” Advertising Playbook, Says AMD Is Utilizing Previous Cores Beneath New Ryzen CPUs
In line with Intel, the “Core Truths” playbook is designed to assist prospects spot half-truths which are put out by the competitors similar to AMD. It features a complete of 4 “Core Truths” during which Intel tries to elucidate to prospects the variations between its Core lineup and the competitors’s Ryzen line of CPUs.
Beginning with the primary “Core Reality”, Intel states that AMD is delivery a dated CPU structure in its Ryzen 7000 lineup of processors. The chip used for example right here is the Ryzen 7520U which is a Mendocino CPU primarily based on the 6nm Zen 2 core structure. The Zen 2 core structure was first launched in 2019 on the 7nm course of node with Mendocino “Ryzen 7020” collection getting an replace to a 6nm course of node. The chip additionally homes an RDNA 2 core structure.
Whereas we agree that AMD’s naming scheme for its newest cell CPUs may be very complicated, the identical could be stated for Intel’s new naming scheme which options equally named SKUs with various architectures. The first Gen Core CPUs characteristic the Raptor Lake CPU structure whereas the first Gen Core Extremely CPUs characteristic the Meteor Lake CPU structure.
Following is how AMD segments its Ryzen 7000 CPU lineup:
- Mendocino (Ryzen 7020 Sequence) – On a regular basis Computing
- Barcelo-R (Ryzen 7030 Sequence) – Mainstream Skinny & Gentle
- Rembrandt-R (Ryzen 7035 Sequence) – Premium Skinny & Gentle
- Phoenix Level (Ryzen 7040 Sequence) – Elite Ultrathin
- Dragon Vary (Ryzen 7045 Sequence) – Excessive Gaming & Creator
Following is how Intel segments its 1st Gen Core (Extremely) CPU lineup:
- Raptor Lake Refresh (Core 120U)
- Meteor Lake (Core Extremely 125U)
Intel additionally goes forward in evaluating the AMD Ryzen 5 7520U “Mendocino” CPU with its personal Core i5-1335U “Raptor Lake” CPU. The efficiency figures present Intel’s chip providing an 83% uplift when it comes to efficiency. Mendocino CPUs are designed for entry-level laptops and retail largely within the sub $500 US phase. The second “Core Reality” just about is identical factor, calling out AMD for the usage of its newest Ryzen 7000 branding whereas delivery older architectures below the household.
In yet another instance, Intel states that “Not all cores provide the greatest total efficiency”. Right here, the corporate compares the Zen 2 “Mendocino” and Zen 3 “Cezanne” towards Twelfth-Gen Alder Lake chips & Zen 3+ “Rembrandt” and Zen 4 “Phoenix” towards Thirteenth-Gen chips. The efficiency figures are primarily based on the Crossmark General Rating check which is a single check and never consultant of precise real-world efficiency. Intel exhibits its Core lineup main towards all choices from AMD.
Nevertheless one ought to level out that neither pricing nor effectivity which performs a serious function within the laptop computer phase is talked about. Plenty of this “Core Reality” advertising and marketing buzz is harking back to its outdated “Actual-World” Efficiency slides which had been confirmed to be very deceptive checks to point out AMD’s Ryzen Desktop CPUs as inferior merchandise towards Intel’s choices.
There isn’t any doubt that the prevailing branding schemes from Intel for Core CPUs and AMD for Ryzen CPUs are among the worst that we’ve got seen. AMD went a step additional to assist prospects distinguish between the Zen 4 and older CPUs by utilizing new advertising and marketing logos on the merchandise. However a extra concise naming scheme from Intel and AMD would assist prospects extra than simply calling out one another for utilizing equally complicated naming for his or her CPUs utilizing their new & outdated architectures.
