TAIPEI (Taiwan Information) — A signing ceremony turned over Intel’s mini-PC enterprise to a number one Taiwanese private pc (PC) maker, Asus, on Monday (Oct 2).
Starting in September, Asus started to take Intel’s NUC orders, with manufacturing anticipated to start subsequent quarter (January 2024). The brand new Asus-branded NUC merchandise, in the interim, will complement the corporate’s mini-PC line-up.
“This settlement is yet one more astonishing turning level in our three-decade partnership that’s constructed on our widespread ardour for innovation and empowerment of people and enterprise,” stated Asus Chair Jonney Shih (施崇棠).
Shih stated ASUS had set many milestones within the PC business, corresponding to the event of the netbook class (Eee PC), motherboard overclocking information, and the launch of ASUS Zen ultrabooks.
Now that ASUS has been entrusted with the NUC line, it’ is free to set the street map for future mini-PCs, which it believes can be ample in lots of companies and houses within the subsequent few years. Shih added that each Intel and Asus share a excessive customary of excellence, making them apt enterprise companions as he pledged to take the NUC ahead.
Asus Chair Jonney Shih speaks at a signing ceremony. (Asus picture)
“Earlier this yr, we stopped direct funding in NUC and as an alternative pivoted to working with considered one of our greatest ecosystem companions,” stated Intel Govt Vice President and Common Supervisor of the Shopper Computing Group, Michelle Johnston Holthaus.
Holthaus flew to Taiwan to attend the signing ceremony. Intel CEO Pat Gelsinger additionally appeared by way of a pre-recorded video proven on the press convention, emphasizing the significance of the Asus-Intel alliance.
“In Might of this yr, it grew to become clear to us that Asus was the perfect companion to design and produce NUC. We have now been working collectively for 30 years, and we’ve a shared imaginative and prescient. The way forward for the NUC couldn’t be higher,” stated Holthaus.
Intel has shipped greater than 10 million NEC merchandise to prospects around the globe over the previous decade, based on an Asus press launch. To facilitate the handover of Intel’s mini-PC enterprise, Asus plans to tackle Intel workers.
“We have now a shared DNA and dedication to R&D excellence,” stated Asus Senior Vice President and co-head of OP& AIoT Enterprise Group Jackie Hsu (許佑嘉).
“We’re already the primary gaming model worldwide (ROG), and we imagine that NUC is beneficial in retail as self-payment programs, digital signage, and even out of doors kiosks that want industrial-grade specs enduring -10 C temperatures in winter.”
Not solely are Intel and Asus pleased with the NUC deal, however so are necessary channel companions that distribute mini-PCs.
“Synnex partnered with Intel for half a century. When Intel launched the NUC, it opened an entire new PC market,” stated Synnex (聯強國際) Senior Company Vice President Group Enterprise Improvement and Technique David Tu.
“We labored collectively to develop this market and lengthen PC-ification of digital merchandise past the house and workplace.”
Tu stated Asus is robust in R&D, which is able to put NUC in good arms. Underneath Asus management, he stated he had little doubt that Asus will take NUC to the following frontier.
