In what is among the most bizarrely aggressive items of selling materials I’ve seen, Intel is evaluating AMD’s Ryzen 7000 cellular chips to snake oil. Over the weekend, Intel posted its Core Truths playbook, which lays out how AMD’s cellular processor naming scheme misleads clients.
There’s a component of fact to that, which I’ll get to in a second, however first, the playbook. Intel begins with claiming that there’s a “lengthy historical past of promoting half-truths to unsuspecting clients” alongside photos of a snake oil salesman and a suspicious used automobile vendor. This units up a comparability between the Ryzen 5 7520U and the Core i5-1335U. Intel’s chip is 83% sooner, in keeping with the presentation, as a result of older structure that AMD’s half makes use of.
Intel has some extent right here. Final yr, AMD modified its cellular naming conference, which obfuscated underpowered elements utilizing an older structure. As an alternative of matching structure with era, as Intel and AMD have performed for years, AMD now says all of its cellular processors are a part of the newest Ryzen 7000 era whatever the structure they use.
Now, the third quantity within the identify exhibits the structure the CPU makes use of. For instance, the Ryzen 5 7640U makes use of the Zen 4 structure, whereas the Ryzen 5 7520U makes use of the Zen 2 structure. It’s clear how this may be deceptive when a chip utilizing an older structure is proven alongside the newest era of CPUs.
It’s just a little ironic coming from Intel, although. This was a number of years in the past, but it surely’s laborious to overlook that Intel sat behind its 14nm node launched with Skylake on desktop for years, making incremental efficiency enhancements with every era that adopted.
A few of that also applies at this time. Intel simply launched its 14th-gen processors for desktop, that are principally rebranded variations of its Thirteenth-gen Raptor Lake processors. There are some efficiency enhancements, however they aren’t very massive. Equally, we’re about to get 14th-gen Meteor Lake processors for laptops, however we aren’t seeing these chips on desktop, making a mismatch for what “14th-gen” means for Intel throughout its product stack.
Nonetheless, Intel’s shuffling with naming shouldn’t distract from AMD’s fault right here. The Ryzen 7000 naming scheme is complicated on cellular, and it will probably mislead patrons into shopping for a processor that’s older than what the identify implies. There are laptops utilizing these chips, too. For example, the Ryzen 7 7520U is featured within the Acer Aspire 3, which is an inexpensive laptop computer
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Fortunately, AMD’s chips aren’t obtainable in a ton of laptops, no less than not in comparison with Intel. In any other case, the naming scheme can be a a lot greater situation.
Intel’s playbook holds some fact, even when it’s a little aggressive. Regardless, it’s proof that it’s at all times essential to learn up on a product you’re focused on shopping for, regardless of if it comes from AMD or Intel.
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