Abstract
- Polestar, the Swedish automotive model owned by China’s Geely, plans to launch its personal smartphone in December. The telephone will showcase how Polestar automobiles are like “computer systems on wheels.”
- The Polestar telephone will run on a custom-made model of Meizu’s Flyme OS, enabling seamless integration with Polestar automobiles.
- Nio, a Chinese language EV startup, additionally plans to launch its personal smartphone. It stays to be seen how profitable these firms are in attaining unprecedented integration between their smartphones and automobiles.
The smartphone market has consolidated over the previous couple of years. LG exited the enterprise fully, whereas HTC is not a key participant within the trade. And whereas Huawei has managed to outlive regardless of the US commerce sanctions, it’s not an enormous identify outdoors of China. With smartphone gross sales declining, you’d assume most firms can be cautious of getting into the market. However Polestar — the Swedish automotive model owned by China’s Geely — has introduced plans to launch its smartphone in December this 12 months.
In an interview with CNBC on the IAA Mobility auto present in Munich, Thomas Ingenlath, the corporate’s CEO, revealed it’s working with Xingji Meizu to launch a Polestar-branded telephone in China. Geely additionally owns Meizu, with Polestar getting into right into a three way partnership with the latter in June 2023.
The automaker will not be making its personal smartphone to tackle Apple, Oppo, Xiaomi, or Huawei. As a substitute, the CEO says it could be a approach to present the world how Polestar’s automobiles are basically computer systems on wheels. Linking the 2 worlds collectively will enable for a “seamless transition” that is presently not potential.
Apparently, the Polestar telephone will run a custom-made model of Meizu’s Flyme OS. The latter can be constructing a custom-made model of the OS for Polestar automobiles, enabling seamless integration. Polestar EVs presently function Android Automotive powered immediately by the in-vehicle {hardware}.
Whereas Meizu makes mid-range telephones in China, the Polestar-branded telephone will carry a premium price ticket. Primarily based on Ingenlath’s assertion, the Polestar telephone will seemingly stand out for its integration with the corporate’s automobile quite than its value or {hardware} specs.
Polestar will not be the one firm with plans to launch its smartphone in China. Nio, a Chinese language EV startup, additionally intends to launch its branded smartphone later this month. What stays to be seen is simply how profitable these firms are of their try and whether or not they can provide a degree of integration between their smartphone and automobiles that’s extraordinary thus far.
