The latest generation of graphics cards from Nvidia, the GeForce RTX 4000 series, is experiencing a significant price increase compared to its predecessors. Consequently, the market has seen an influx of these new graphics cards but a lack of demand.
In most cases, companies would respond to such a situation by lowering prices. However, Nvidia’s CEO, Jensen Huang, appears unconcerned about the sales of the GeForce RTX 4000 graphics cards.
It is reported that if the PC market does not respond well to the current pricing, Nvidia may shift its focus to the laptop sector. This strategic move could result in a shortage of desktop RTX graphics cards.
The PC hardware market has experienced a downturn over the past year due to the ongoing recession and economic conditions. Users are now hesitant to invest large sums of money in expensive graphics cards. Instead, many are opting for more cost-effective portable devices.
Although laptops can still be expensive, they offer a more affordable alternative in certain cases. As a result, the demand for portable gaming laptops and handhelds has been on the rise. However, Nvidia currently has limited involvement in the handheld gaming sector, apart from its partnership with Nintendo.
Additionally, chip manufacturer TSMC is facing production challenges and is primarily focused on producing AI chips. This situation makes it illogical to continue manufacturing desktop graphics cards that would sit idle on shelves.
To address this issue, Nvidia might have decided to halt the production of desktop graphics cards entirely and instead focus solely on laptop production. If this is true, it will have a direct impact on the availability of the current GeForce RTX 4000 series.
As a result, users considering purchasing any of Nvidia’s new offerings should act sooner rather than later. Once demand exceeds supply, prices could skyrocket, similar to what happened with the GeForce RTX 3000 series.
