Mumbai: Pebble is a way of life expertise model that endeavours to supply a clean expertise with an ideal mix of expertise and design in every of the merchandise. It’s one in every of quickest rising home-grown good wearable manufacturers within the nation having its presence throughout 10000+ retail factors and all main ecommerce platforms.
Komal Agarwal co-founded the model Pebble within the 12 months 2013. She is an digital engineer from NTU, Singapore, and an IIM Calcutta post-graduate. She has labored with company homes like JP Morgan & Mckinsey earlier than lastly beginning up her personal enterprise. Being a millennial herself, she understood the latent want for good high quality reasonably priced charging options again then and launched Pebble with a variety of chargers and energy banks. The portfolio in eight years has grown to greater than 100+ SKUs in numerous classes together with headphones, audio system, and most not too long ago Good Wearables. She is instrumental in rising Pebble into one of the sought-after way of life equipment manufacturers in India. She now personally leads the New Tech & Ecosystem improvement for Pebble.
Indiantelevision.com caught up in an e mail interplay with Agarwal, the place she gives some important details about the smartwatch business…
Edited excerpts
On improvements rising within the smartwatch business and Pebble capitalising on them
The development within the smartwatch business has remained inclined of late in direction of development in expertise. As an example, smartwatches with superior show, similar to AMOLED are creating fairly an affect among the many shoppers. Moreover, the model quotient can also be among the many dominating traits within the business. There may be elevated demand for interchangeable silicon, leather-based and metallic straps whereas one smartwatch with a number of dial choices can also be in nice demand. That is along with the constant development of shoppers specializing in superior Bluetooth calling, well being suite and utility options.
The opposite most decisive development seen out there is that of affordability, for shoppers search spec-rich smartwatches in a pocket-friendly value level. Counterpoint report the Indian smartwatch marketplace for Q1 2023 suggests {that a} decline has been seen in high-price and high-performance HLOS smartwatches whereas demand has surged for reasonably priced merchandise with a sure efficiency degree.
We at Pebble are constantly diversifying our product portfolio on the idea of the rising calls for and wishes amongst shoppers, and are main the way in which for homegrown smartwatch gamers by being forward of the traits.
On the collaboration with Warner Bros and the advantages behind it as a model
Pebble has not too long ago joined forces with Warner Bros. Discovery World Client Merchandise, and have unveiled a trio of Recreation Of Throne impressed smartwatches, crafted with a imaginative and prescient to supply an immersive ‘Fireplace and Ice’ expertise in terms of unboxing. The smartwatch vary captivates the watch faces which were impressed by the fireplace of GOT characters and homes particularly the fiery Home Targaryen, the wintry Home Stark and White Walkers with ice-like resemblance. With thematic UI experiences, the GOT impressed smartwatches gives an immersive and distinctive expertise for GOT followers.
With this collaboration, it offers us nice pleasure to have developed from being a home wearable participant to an entity making a considerable affect on the worldwide smartwatch market. Collaborating with Warner Bros. Discovery World Client Merchandise to supply an unmatched expertise to Recreation of Thrones followers in India is a major step ahead for us and demonstrates our dedication to excellence and addressing the totally different ambitions of younger Indians. This collaboration is step one in direction of our aim of turning into a world model which resonates with shoppers the world over and can absolutely assist Pebble create a distinct segment.
On Pebble’s market share evolving through the years, and the elements having influenced these modifications
Being a homegrown model, Pebble has at all times had the sting in rightly ascertaining essentially the most intrinsic wants in addition to aspirations of Indian shoppers. Over the previous decade, wearables have developed from being mere health trackers to devices laced with a number of high-end options. And for the previous practically 5-6 years, Pebble has remained an instrumental a part of the expansion journey of the Indian wearable area. As one of many quickest rising smartwatch manufacturers within the nation, Pebble at the moment stands among the many prime 5 manufacturers within the section. It’s the issue of design mixed with cutting-edge options and specs that has led to such widespread acceptance of Pebble as a formidable wearable model.
On the way forward for the Indian smartwatch business, and new traits can we count on within the subsequent 5 years
The Indian smartwatch business is making nice waves and has surpassed even China and the US, which have been historically the most important producers until now. The importance of this development may be seen in the truth that whereas the worldwide smartwatch business has seen a contraction up to now two quarters, the Indian market has registered an outstanding 167% YoY development, thereby guaranteeing that the worldwide shrinkage may be contained to simply 1.5%. The Indian smartwatch business is dominating the worldwide market at current, and the long run is anticipated to be even higher and greater. As for the improvements, we count on that within the close to future, there could also be elevated IOT and AI integration in smartwatches, 4G Calling watches turning into mainstream and different good wearables similar to Good Rings gaining traction.
