NEEDHAM, Mass., October 26, 2023 – Worldwide smartphone shipments declined 0.1% 12 months over 12 months to 302.8 million items within the third quarter of 2023 (3Q23), in accordance with preliminary knowledge from the Worldwide Information Company (IDC) Worldwide Quarterly Cell Cellphone Tracker. Though macroeconomic uncertainties linger as markets battle with delicate demand, inflation, and geopolitical tensions, wholesome stock and the slower tempo of decline are encouraging some distributors to extend shipments.
“We’re seeing a robust ramp up of shipments in rising markets by distributors like Xiaomi and Transsion,” stated Nabila Popalanalysis director with IDC’s Mobility and Client System Trackers. “Whereas it is a good signal of approaching restoration, distributors should preserve an in depth eye on sell-through to keep away from falling into extra stock once more, as demand continues to be weak in lots of areas. In the meantime, on the opposite finish of the spectrum, we see Apple rising in all areas besides China, the place it is dealing with renewed competitors from Huawei in addition to heightened macroeconomic uncertainties which might be inflicting shoppers who as soon as used to hurry for the newest iPhones to pause and assume extra fastidiously about their purchases.”
China noticed shipments fall 6.3% 12 months over 12 months in 3Q23, marking the tenth consecutive quarter of decline. Climbing youth unemployment, the continuing actual property disaster, and deflation have considerably damped client spending and broader macroeconomic setting in China. Elsewhere, shipments in Europe, Japan, and the U.S. declined 8.6%, 5.3%, and 1.1% respectively. However rising markets just like the Center East and Africa (MEA), Latin America (LA), and Asia/Pacific (excluding Japan and China) noticed 3Q23 cargo development of 18.1%, 8.2%, and 1.3% respectively.
“The continued development within the high-end market feels counterintuitive contemplating the financial challenges we’re seeing throughout the globe,” stated Anthony Scarsella, analysis director, Cell Telephones at IDC. “But the high-end continues to flourish because of beneficiant trade-in and financing choices in lots of developed markets. Nevertheless, as shoppers select premium fashions, the refresh cycle will proceed to increase. Superior construct high quality, elevated storage, premium options, and longer help cycles drive patrons in direction of the high-end as these units final properly past most reasonably priced fashions.”
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Prime 5 Firms, Worldwide Smartphone Shipments, Market Share, and Yr-Over-Yr Development, Q3 2023 (Preliminary outcomes, shipments in thousands and thousands of items) |
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Firm |
3Q23 Shipments |
3Q23 Market Share |
3Q22 Shipments |
3Q22 Market Share |
Yr-Over-Yr Change |
|
1. Samsung |
59.5 |
19.7% |
65.0 |
21.4% |
-8.4% |
|
2. Apple |
53.6 |
17.7% |
52.3 |
17.2% |
2.5% |
|
3. Xiaomi |
41.5 |
13.7% |
40.5 |
13.4% |
2.4% |
|
4. OPPO |
27.0 |
8.9% |
28.9 |
9.5% |
-6.5% |
|
5. Transsion |
26.0 |
8.6% |
19.2 |
6.3% |
35.0% |
|
Others |
95.1 |
31.4% |
97.2 |
32.1% |
-2.1% |
|
Complete |
302.8 |
100.0% |
303.1 |
100.0% |
-0.1% |
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Supply: IDC Worldwide Quarterly Cell Cellphone Tracker, October 26, 2023 |
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Notes:
• Information are preliminary and topic to vary.
- Firm shipments are branded system shipments and exclude OEM gross sales for all distributors.
- The “Firm” represents the present mum or dad firm (or holding firm) for all manufacturers owned and operated as a subsidiary.
- Figures signify new shipments solely and exclude refurbished items.
About IDC Trackers
IDC Tracker merchandise present correct and well timed market dimension, vendor share, and forecasts for a whole lot of know-how markets from greater than 100 nations across the globe. Utilizing proprietary instruments and analysis processes, IDC’s Trackers are up to date on a semiannual, quarterly, and month-to-month foundation. Tracker outcomes are delivered to purchasers in user-friendly Excel deliverables and on-line question instruments.
For extra details about IDC’s Worldwide Quarterly Cell Cellphone Tracker, please contact Jackie Kliem at 508-988-7984 and jkliem@idc.com.
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About IDC
Worldwide Information Company (IDC) is the premier international supplier of market intelligence, advisory providers, and occasions for the data know-how, telecommunications, and client know-how markets. With greater than 1,300 analysts worldwide, IDC affords international, regional, and native experience on know-how, IT benchmarking and sourcing, and business alternatives and tendencies in over 110 nations. IDC’s evaluation and perception helps IT professionals, enterprise executives, and the funding neighborhood to make fact-based know-how choices and to realize their key enterprise targets. Based in 1964, IDC is a completely owned subsidiary of Worldwide Information Group (IDG), the world’s main tech media, knowledge, and advertising providers firm. To study extra about IDC, please go to www.idc.com. Observe IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Weblog for business information and insights.
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